Interactive ad: Mercedes Benz: The Transportable Banner

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Top 6: December 10th 2014

Mercedes wanted to promote their E-Class Estate via bannering. The E-Class Estate is the most spacious in its class. Bannering, however, doesn't have much space to offer. So how use a not so spacious medium to promote a very spacious car. BBDO Belgium introduced the Transportable Banner. A banner showing the E-Class Estate, which is suddenly being ripped out of its framework by two guys and transported to the E-Class Estate parked right behind it. Finally the two guys store it nicely in the trunk of the E-Class Estate.Agency BBDO Belgium