Interactive ad: iZettle: The 12 Hour Store

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Top 6: December 3rd 2014

iZettle is a small Swedish company that builds game-changing payment services and apps with the mission to empower small businesses and help them grow. Shopping districts around the world are dominated by big brands, while small businesses are fighting hard to bring their products to the world. To show that iZettle is all about supporting these entrepreneurs, and helping them take on the fight against the giants, we invited six of Britain's smallest businesses to open up their very own flagship store on Britain's greatest shopping street. For 12 hours each. We call it The 12 Hour Store.Agency: Forsman & Bodenfors, Stockholm