KLM Royal Dutch Airlines and Amsterdam Airport Schiphol: Cover Greetings

DDB & Tribal Amsterdam and FHV BBDO has launched the "Cover Greetings", a joint promotion film by Amsterdam Airport Schiphol and KLM on Facebook, YouTube and Twitter in which KLM passengers are offered a unique, touching surprise. Cover Greetings shows how loved ones staying at home were able to send a personal message to their boyfriend, girlfriend or relative through the headrest on their KLM aircraft seat. Schiphol and KLM worked together to ensure that the personal message was placed on the right seat in the aircraft. The result: an unexpected and touching moment for passengers when they board the aircraft and see the headrest cover created especially for them. Through Cover Greetings, Schiphol and KLM have added a surprise to the time of departure to make it a special moment both for the passenger and their loved ones at home.