The Netherlands Nutrition Centre: The Invisible Made Visible

This could be our dirtiest work ever. With bacteria from ordinary Dutch kitchens we literally grew a campaign for The Netherlands Nutrition Centre. Every day 2000 Dutch people get food poisoning from invisible infectious bacteria, of which most of them can be found in our own kitchen. Yuck. Together with some experts we went into a laboratory and made the invisible visible. After a few days, infectious bacteria from vegetables, cutting boards and dishcloths grew into practical tips on how to easily prevent food infection. The five different tips were presented in an outdoor campaign. Besides posters, digital billboards showed the growth of the bacteria through a time-lapse. Additional viral effects were brought from banners and a website fully taken over by disgusting bacteria. On social media we grew personalized answers to frequently asked questions. You ask us, we grow it! Watch the making of for a look behind the scenes of this incredibly nasty campaign.Agency: Lemz , Amsterdam