Emirates NBD: The Culture Dispensing Machine

Emirati culture in the UAE is beautiful and worth sharing. And Emiratis are very welcoming. But, the culture's uniqueness makes it seem quite exclusive for its large expatriate population. As the leading local bank, Emirates NBD wants to make the culture's uniqueness more accessible to the UAE's large expatriate population. Because when we enjoy the culture of the place where we live, we enjoy life a whole lot more as well. So, Emirates NBD is converting one of its banking channels across the UAE its CDMs and ATMs and replacing the act of dispensing cash with dispensing culture! Agency FP7/DXB, Dubai