UN World Food Programme: 805 Million Names

On 14 February 2015, Paris Saint-German played against Caen at Parc des Princes. For most players this game was just another day on the job. For Zlatan Ibrahimovic this was his most important game to date. Underneath his sweater he had 50 new names tattooed. Names of people he’d never met, but still wanted to keep close. Names of some of the 805 million people suffering from hunger today. These people don’t often make the front page, yet hunger and malnutrition are the number one risk to health worldwide greater than AIDS, malaria and tuberculosis combined. This is a campaign designed by Forsman & Bodenfors Stockholm from the World Food Programme, the world's largest humanitarian agency fighting hunger worldwide.