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Top 6: February 25th 2015
Outdoor
We Compost: We Compost WeekendTop 6: February 25th 2015
Auckland sends half a million tonnes of organic waste to landfill a year, which, turned into compost, could be worth almost $20 million. Our client, We Compost, is a waste collection business that sees these food scraps as a valuable resource. We set out to grow their business, and change the way Aucklanders see their organic waste. So DDB New Zealand turned food scraps into a currency, and for one weekend, Aucklanders could use their organic waste from home to pay for goods and services.
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