Josh Bryer: QUIT: Every 6 Seconds

QUIT needed an idea that could shock smokers, young and old, into giving up.

The ideal insight presented itself, in a simple, hard-hitting fact issued by the World Health Organisation: one person dies every 6 seconds due to tobacco.

Vine, with its 6 second looping videos, was the perfect medium for the message.

Three Vines were made, one for each major smoker demographic. Each a chilling demonstration of how often – and how many – smoking kills.