Interactive ad: 3M Post-it®: The Banner That Makes You Like Banners

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Top 6: June 10th 2015

Retargeting banners could be a very efficient tool, if only they didn't annoy people so much. Proximity Russia repurposed this technology for a product we deliberately put in front of our eyes: Post-it notes. The agency created an interactive banner, which allows users to replace retargeting banners with their own Post-it notes.

Category Other
Client 3M
Agency Proximity Russia
Country Russia
Uploaded 2 June, 2015

Credits

Creative Director
Andrew Kontra
Senior Copywriter
Polina Zabrodskaya
Senior Copywriter
Anna Migaleva
Senior Art Director
Fernando Muto
Producer
Alexey Zinchenko

Other credits

Business Development Director – Mikhail Vdovin

Digital Director – Alexander Makarovsky

Senior Account Manager – Polina Zvereva

UI designer – Egor Bernikov

Coders – Arina Vernidub, Andrey Zakurdaev, Oleg Nikanorov

3M Post-it®: The Banner That Makes You Like Banners

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3M Post-it®: The Banner That Makes You Like Banners

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