Outdoor ad: Land Rover: 5x5 FILM PROJECT

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Top 6: July 1st 2015

Land Rover a brand that is known for always forging into new territory, can’t promote a new feature just like any other car company. So, Land Rover challenged five-up-and coming directors to create their own uncommon adventure story that debuted at the Sundance Film Festival.
There was only one catch:Use the car as a camera
Each film was shot using only the native five camera surround system.

Category Automotive
URL https://www.youtube.com/channel/UCfNfXJxe4tmpR_ZSn1fZ0Ig
Client Land Rover
Agency Y&R New York
Production HeLo and Go Big
Country United States of America
Uploaded 26 June, 2015

Credits

Chief Creative Officer
Jim Elliott
Executive Creative Director
Marc Sobier
Senior Copywriter
Paul Wood
Assoc Creative Director
Eduardo Quadra
Production company
Helo
Production company
Go Big
Executive Producer
Mathieu Shrontz
Production Manager
Letitia Jacobs

Other credits

Film Directors:

The Work (“Rover”)

Purple Milk/Natalia Leite and Alexandra Roxo (“Monday”)

Mallory McMorrow (“Little Things”)

Eddie Alcazar (“Rendezvous”)

Zach Guerra (“The Wave”)

Land Rover: 5x5 FILM PROJECT | THE CAR IS THE CAMERA

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Land Rover: 5x5 FILM PROJECT | THE CAR IS THE CAMERA

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