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booking.com: Here's To The Explorers
The travel model in Japan is changing, and there is a new breed of traveler. They know what they want, and they want a holiday just as unique as themselves. For them, accommodation is not just a place to rest your head. It’s where the journey starts, and where amazing experiences begin. They are explorers. The 60-second spot features three different types of explorers: a salaryman who is tired of the drudgery of the office, a group of city girls who are exasperated with urban life, and a family who desperately needs a break from their routine. Using Booking.com, they all find the perfect place to escape. The salaryman escapes to a tropical meditation retreat to find himself. The city girls get back to nature at a traditional gassho-zukuri house in a secluded mountain valley. And the family finds peace, quiet and togetherness at a kid-friendly beach resort. Each story proves that life is a lot more exciting when you find the perfect basecamp for your adventure with Booking.com. Agency: Wieden + Kennedy, Tokyo.
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