While every tequila should be made using 100 percent "virgin" agaves, Hornitos Tequila went a step further and decided that a worldly or "experienced" agave is the best agave for … read moreyour drinking pleasure. In this newly launched social media campaign created by innovative cross-cultural agency the community, the spirits brand made sure these agaves have some life experience before they are used to invigorate Hornitos Tequila. Using the hashtag #NotJustAnyAgaves, audiences can follow the adventures of these agaves across various social media platforms. Whether it is an agave speeding through the desert next to blonde driving a convertible, or jumping out of a plane to go skydiving, throughout the summer, Hornitos Tequila will add a little life experience to its agaves. Agency : The Community USA
read less...
