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Top 6: August 26th 2015
Interactive
Clarks: The Making Of Clarks UnboxedTop 6: August 26th 2015
For nearly 200 years, Clarks have held true to their founding values and done things their own way. It has been an incredible journey through revolutions and social upheaval, conflicts and chaos, disasters and triumphs. Now, for the first time ever, the brand’s most remarkable tales have been captured in an interactive multimedia experience. Clarks Unboxed is a collection of 12 surprising, remarkable and true stories about the unconventional people, ideas and beliefs that have shaped Clarks and shaped the world. Delivered with spectacular craft, Unboxed weaves together storytelling, archive imagery and soundscapes into a seamless and richly immersive digital experience for desktop, tablet and mobile. Unboxed introduces the two brothers from Glastonbury who started a business after a craze for their fluffy slippers; William, the young man who saved the family business without sacrificing his soul; and Alice, the uncompromising suffragist and social reformer. It allows users to discover the most beautiful shoe of the Roaring Twenties and Honor Blackman’s Kinky Boots. To be there at the birth of the adored and iconic Desert Boot, and the radical Wallabee, beloved of Breaking Bad's Walter White. All true stories, all beautifully told. Clarks Unboxed was created at BBH London by a small, agile, in-house team of connected specialists. From initial concept through strategic and editorial planning to the writing, art direction, technical development and user experience design, the project sets fresh standards for branded editorial content.
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