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Filtrete: Make Every Breath Count
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In devising a spot to showcase 3M's Filtrete Air Filters' removal of indoor air particles, Grey presented a unique challenge for Nice Shoes Creative Studio. They needed to shoot actual air particles (visible to the naked eye) to make people aware of how much dust, allergens and bacteria are contained in the air that people breathe in every day. Director Harry Dorrington presented an efficient solution utilizing the creative resources of Nice Shoes – including colorist Chris Ryan to take the project from concept to completion.
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