 |
Tv
McDonald's: The Journey to Christmas
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
McDonald’s UK marks the beginning of its festive promotion with a fun new campaign that’ll see the British public encouraged to dust off their vocal chords and embrace the festive spirit. Christmas is a time for families and friends to gather together and it’s also about the time spent with each other on the journey to their final festive destination. The campaign, which is the latest iteration of the brand platform 'Good Times', is centred around a new advert that explores this classic festive tradition - the journey to Christmas - and the role that McDonald’s plays during these memorable trips. Created in partnership with Leo Burnett London, OMD UK and Razorfish, 'The Journey to Christmas' 60 second TV campaign features a young family making a long car journey just before Christmas Day, joyfully singing together the well-known Christmas classic by Wizzard, ‘I wish it could be Christmas everyday’. They break up the trip with a visit to McDonald’s. The call to action at the end of the advert encourages the people of Britain to film themselves singing this same song whilst on their own Christmas journeys and uploading it to a brand new festive themed hub on www.mcdonalds.co.uk.
Planner (creative agency) Lorna Burt Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
