TV ad: Coca-Cola: New World of Coke

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Top 6: July 4th 2007

Description
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Wieden+Kennedy Amsterdam has made the five-minute long animated New World of Coca-Cola documentary.

W+K Amsterdam came up with the idea of taking the visitors into a behind-the-scenes animated 'documentary' about the Happiness Factory, where a film crew interviews the workers going about their business. For this film, real people working at Coca-Cola were interviewed and their responses placed in the mouth of the animated characters of the Happiness Factory.

The World of Coca-Cola is the number 1 indoor attraction in Atlanta and the number 2 corporate attraction in the world. Opened in 1990, World of Coca-Cola has averaged around 800,000 visitors per year since its conception. Aiming at going one step further and keeping up with the new generation of corporate attractions, the New World of Coca-Cola opened to visitors in April 2007. For this launch, Coke asked W+K Amsterdam to develop an opening film that would encapsulate the essence of the Coca-Cola Company and the Coke Side of Life: the New World of Coca-Cola documentary

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