L'Oreal: Colour Blind Awareness

According to the Colour Blind Awareness NGO, 1 out of 12 men cannot see the color red due to color blindness. When the spouses of these men wear a red dress, red shoes, or even red lipstick, the men perceive these colors as brown, ochre or even purple. That's why McCann Mexico, together with L'Oréal Paris, gave the spouses of select color-blind men the opportunity to have an unforgettable experience and discover red for the first time with L'Oreal's lipstick brand Color Riche. The women participating in the project enjoyed a makeover that used one of the red colors of the Color Riche Pure Reds lipstick collection from L'Oréal Paris. The color-blind men watched a video projecting their spouse’s lips in red. Then the men were given a pair of special glasses with Enchroma® technology that allowed them to see red for the first time on the lips of the women they love.