 |
Ambient
Smirnoff: Mask of Sociability
Beacon /Leo Burnett Tokyo turned the common mask to protect and hide behind – into a social lubricant. Creating 12 different original masks for Halloween, each free on a specially designed bottle of Smirnoff ICE. Halloween in Japan is more than a party. It’s a time where the normal politics of sociability are suspended. Smirnoff wanted to be a part of the fun – and fuse these cultural peculiarities together. We spread the idea through influencers and PR media to launch the special edition bottles and masks.
Planning Director: Hitomi Baba Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
