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Beacon /Leo Burnett Tokyo turned the common mask to protect and hide behind – into a social lubricant. Creating 12 different original masks for Halloween, each free on a specially
… read moredesigned bottle of Smirnoff ICE. Halloween in Japan is more than a party. It’s a time where the normal politics of sociability are suspended. Smirnoff wanted to be a part of the fun – and fuse these cultural peculiarities together. We spread the idea through influencers and PR media to launch the special edition bottles and masks.
read less...Planning Director: Hitomi Baba
Strategic Planner: Azusa Hatanaka
Agency Producer: Takumi Kubota, Toshiji Kimura
Agency Digital Producer: Tomonori Oki, Yasutaka Ogura, Naoko Komura
Marketing Analyst: Kennosuke Kawai
Group Business Director: Gavin Cranston
Account Director: Yasunari Aoyama
Account Supervisor: Yoshikazu Shimano
Account Executive: Hazuki Sasaki
Digital Account Executive: Hiroyuki Takahara
DIRECTOR TAKASHI KOYAMA
CINEMATOGRAPHER JIN ITO
FILM PRODUCER TAKAO KURAMOTO
PRODUCTION MANAGER: YUKI HONDA/TAKURO SEKIGUCHI
