 |
Top 6: June 1st 2016
Interactive
Bijoux Indiscrets: Orgasm Sound LibraryTop 6: June 1st 2016
Bijoux Indiscrets is a brand that originates and produces high quality erotic toys and accessories with a chic design. These products are mainly created to meet the aesthetic tastes and preferences of women. 22.5% of Spanish women have never or almost never managed to achieve orgasm during sexual intercourse and most of them feel such pressure to reach orgasm or to reach it in the way their male partners are expecting that 52% of women occasionally end up faking orgasms and 11.8% always fake them. In a study we conducted for the campaign, we found that sound is one of the aspects of sexual life most affected by false beliefs and prejudices. Realising sound was a powerful creative asset, we decided to use it as the main basis of our campaign. So we invited anonymous women to share something as personal and as intimate as the sound of their own orgasms. We wanted to give a voice to “the diversity of female pleasure” and show that sex is pluralistic, with plenty of nuances, utterly different to the version depicted by the media. Agency: Proximity Madrid.
Account Supervisor: Patricia Montero Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
