IBM: Unboring Tips

IBM Cloud may provide the most various insights but only a few people consider using it in their routine.In order to make tangible its solutions, we have created a panel that analyzes real-time data to deliver unusual travel tips right before passengers' boarding.By accessing the airport's database we have identified flights schedules and boarding gates, predicting when someone would pass by and their destination. This was crossed in real-time with information about the city such as weather forecast, cultural and sport events delivering targeted individuals only the best tips that go beyond travel guides.Agency: Ogilvy, Brasil