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TalkTalk has continued its sponsorship of The X Factor for the tenth year, with ‘FX Star’ - an ambitious new twist on its popular user-generated idents campaigns. Created once again by CHI&Partners, this year’s idents will feature performances created at home by X Factor fans, using TalkTalk’s ‘FX Star’ app. ‘FX Star’ allows users to create their own music videos, lip-syncing along to their favourite tracks, and adding a splash of glamour or comedy to their performances with fun filters such as ‘Apple Head’, ‘Party Paint’ and‘Comic Book'.
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