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Kettle Brand: Oregon’s second best edibles.jpg?height=400&width=400&image=/files/print/2016/Oct/tn_82519_Edible wall with chips (1).jpg)
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The "Stir the Pot" campaign, Kettle's first ever brand campaign launching Mon, 10/17 celebrates the brand's counterculture heritage in its hometown Portland market, where Kettle Brand was founded in 1982 as the outgrowth of Cameron Healy's passion for selling natural foods out of a beat up van on Interstate 5. Declaring their chips "Oregon's second best edibles," Kettle, via Duncan/Channon, San Francisco, will launch an edible wall, 10/31-11/14, that will allow consumers to grab bags of their favorite flavors. The campaign also includes OOH, social and radio, including a jingle in keeping with the nostalgic tone of the campaign.
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