 |
I wanted to share new work from Kettle Brand by Duncan/Channon that has fun with Oregon’s legal recreational marijuana culture – and nods to timely topics such as income inequality, … read morewomen’s rights, same-sex marriage and the presidential campaign to playfully express the brand’s long-held progressive values.
The “Stir the Pot” campaign – Kettle’s first-ever brand campaign launching today Mon, 10/17 – celebrates the brand’s counterculture heritage in its hometown Portland market, where Kettle Brand was founded in 1982 as the outgrowth of Cameron Healy’s passion for selling natural foods out of a beat-up van on Interstate 5.
Declaring their chips “Oregon’s second best edibles,” Kettle will launch an edible wall, 10/31 – 11/14, that will allow consumers to grab bags of their favorite flavors. Kettle chip bags on the wall will be replenished daily at 4:20 pm – the most celebrated time in cannabis culture. The campaign also includes OOH, social and radio, including a jingle in keeping with the nostalgic tone of the campaign.
Thanks for considering for Best Ads on TV.
read less...Studio designer - Coco Kendall
Senior art buyer and print producer - Diana Courcier
Senior digital producer - Eric Kozak
Integrated producer - Keenan Hemje
Communications planning supervisor - Paulo Delacruz
Account supervisor - Suzanne Montgomery
Account coordinator - Sydney Paine
Project manager - Abby Brown
Kettle Brand, Snyder's-Lance (Client)
Senior director of marketing - Laura Merritt
Senior brand manager - Julie Balzer
Senior brand manager - Lauren Ulrey
VP marketing and innovation - Eric Van De Wal
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
