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Outdoor
Kettle Brand: Staged Wild Postings
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I wanted to share new work from Kettle Brand by Duncan/Channon that has fun with Oregon’s legal recreational marijuana culture – and nods to timely topics such as income inequality, women’s rights, same-sex marriage and the presidential campaign to playfully express the brand’s long-held progressive values.
The “Stir the Pot” campaign – Kettle’s first-ever brand campaign launching today Mon, 10/17 – celebrates the brand’s counterculture heritage in its hometown Portland market, where Kettle Brand was founded in 1982 as the outgrowth of Cameron Healy’s passion for selling natural foods out of a beat-up van on Interstate 5. Declaring their chips “Oregon’s second best edibles,” Kettle will launch an edible wall, 10/31 – 11/14, that will allow consumers to grab bags of their favorite flavors. Kettle chip bags on the wall will be replenished daily at 4:20 pm – the most celebrated time in cannabis culture. The campaign also includes OOH, social and radio, including a jingle in keeping with the nostalgic tone of the campaign. Thanks for considering for Best Ads on TV.
Studio designer - Coco Kendall Related |
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