M&S launches its 2016 Christmas campaign, with the release of its much anticipated Christmas advert Christmas with Love, Mrs Claus. Christmas with Love is its most customer-… read morecentric campaign to date, with input from thousands of its 32 million customers across the UK to develop the star of their Christmas ad – Mrs Claus. It is M&S most socially immersive campaign to date, launching in the first ad break of Gogglebox to more than three million viewers, alongside landing on YouTube and M&S’s website. It tells the story of Jake, who’s spent the last year squabbling with his sister Anna. As Christmas approaches, Jake decides he wants to do something special for her. So he writes to Mrs Claus (played by British actor Janet McTeer) who helps him give the perfect present with love to Anna – red, sparkly trainers. And Mrs Claus helps out in her own stylish way, flying from Lapland across London in her helicopter to get Anna’s present to her on Christmas morning. As she departs, it magically begins to snow, delivering a white Christmas for all to enjoy. Created by RKCR/ Y&R, the ad was directed by Oscar-winning British director Tom Hooper and has an original cinematic score composed by talented British composer Rachel Portman.
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