Specsavers’ next big TV commercial ‘Boiler' gives the much-loved ‘Should’ve’ strap line a French twist, with help from Rattling Stick’s Daniel Kleinman. Promoting the UK’s leading … read moreopticians’ new online booking system for eye tests and breaking during the inaugural episode of The Voice on ITV on Saturday 7 January, the ad is a hark back to the timeless, French look of films like Jean de Florette. Shot on location in Provence, and set in an archetypally French chateaux, it portrays a visually-impaired repairman being sent to the cellar to drain a suspect boiler, with hilariously disastrous consequences.
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