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Top 6: January 18th 2017

Meat & Livestock Australia (MLA) has launched its latest lamb campaign via The Monkeys, which shines a light on who we are as a nation, and celebrates modern Australia no matter what the date. The spot opens on the pristine Australian coastline, as the nation's first people search for the perfect spot to fire up a barbie. It doesn't take long for other revellers to join the hosts. Every arrival, from the European settlers to the most recent of Australian migrants, is welcomed to the modern day lamb barbecue, each bringing their own dish and flavour to the celebrations. The resulting party is a truly united celebration of Australia.

Category Food
Client Meat & Livestock Australia
Agency The Monkeys
Production PLAZA
Country Australia
Uploaded 12 January, 2017

Credits

Director
Paul Middleditch
Executive Creative Director
Scott Nowell
Senior Art Director
Paul Sharp
Senior Copywriter
Mike Burdick
Creative Director
Grant Rutherford
Executive Producer
Peter Masterton
DoP
Daniel Ardilley
Head of Production
Thea Carone

Other credits

MLA - Group Marketing Manager - Andrew Howie

MLA - Lamb Brand Manager - Matthew Dwyer

Senior Broadcast Producer - Jade Rodriguez

Planning Director - Michael Hogg

Managing Director - Matt Michael

Group Content Director - Humphrey Taylor

Content Director - Katie Wong-Hee

Content Manager - Victoria Zourkas

Head of Production - Megan Ayers

DOP - Daniel Ardilley

Production Design - Sal Boucher

Wardrobe - Natasha Harrison

Make Up - Jane Atherton

Music Composition - Lamp Music

Music Composer - Adam Gock

Sound Design - Song Zu

Edit - The Editors

Editor - David Whittaker

Post Production - Fin Design

VFX Supervisor - Richard Betts

Media Agency - UM

PR Agency - One Green Bean