Mercedes-Benz: The Encounter

BBDO Paris is taking advantage of the New Year to share its new Mercedes-Benz film with us. To showcase the technological innovation in Mercedes Me services, The Encounter tells the story of a group of children who are mysteriously fascinated by their neighbour’s Mercedes. Far from settling for an effective product demo, the commercial skilfully borrows from the codes of fantasy films from our childhood, with a plot revolving around the E Class Wagon.