 |
Top 6: March 15th 2017
Interactive
Renault: Out of the OrdinaryTop 6: March 15th 2017
The Renault "Out of the ordinary driving experience" digital activation completes the 360 ° campaign developed by Publicis Conseil and seduces with its innovative story- telling, which is adapted to New Koleos's core target, composed of top managers and entrepreneurs. Two closely related films compose the activation, offering a unique digital experience for Internet users becoming protagonists in the discovery of the vehicle. In the "stunt" film, a genuine trigger of the digital campaign, three businessmen are traveling on a plane. During the flight each one of them has the chance to experience a test drive of the New Koleos in virtual reality. Thanks to a succession of surprising situations, our protagonists quickly realize that virtuality can be very close to reality. After having caught the attention of connected people, the "stunt" film is replaced on the social networks by the follow-up of the campaign: a virtual reality test drive. It becomes possible to get behind the wheel of the New Koleos, either via a 360° Facebook or Youtube player at home or in a dealership through Google Cardboards or even through an Oculus mask in a motorshow! The VR film offers a full immersion within the car allowing a memorable journey through landscapes both real and fictitious. Thanks to the spatialized sound and the stereoscopic effect, users are completely immersed in a car-discovery experience, both from the inside of the car and from the outside in a eye-catching timelapse. This film made in a single-sequence shot gives the feeling of being really at the wheel of this one-of-a-kind SUV. It is the first premium VR film, made by Renault on a new car, for all car and technology enthusiasts, willing to live unusual experiences.
Account Directors: Patrick Lara, Karim Ben Hamida, Sylvain Michel, Carine de Oliveira Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
