Mubi: Great films, fast

The Challenge: Help film lovers swap endless searching for instant satisfaction with a scene-stealing idea for MUBI. Idea: Ads that are as fast as finding a great film on Mubi. Online pre-roll videos show the plot of a great film from Mubi in the first 5 seconds, one word at a time, before the viewer has a chance to skip. The remaining 10 seconds of the ad lets the user know that Mubi is the only place where film lovers can find a great flick without wasting any time.The idea also extended to film lovers on foot or on the road with billboards and walkway posters.