Interactive ad: Art Fair Tokyo: The Birth of Venus

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Top 6: March 29th 2017

William Adolphe Bouguereau's Masterpiece, "The Birth of Venus" shows perhaps the most glorious (and also the most famous "naked") beauty goddess of all times. In our never-seen-before art project, Japan's celebrated fashion designer, Junko Koshino dresses Venus, who has stayed garmentless for 100 years. In this completely new type of live performance, realized through a combination of art, Fashion and technology, we brought Venus to life using 3D technology, then drew an original "haute couture" designed specifically to fit her style, in VR. Agency: Dentsu