Interactive ad: Rodzice.pl: The Baby Browser

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Top 6: March 29th 2017

Saatchi & Saatchi Interactive Solutions Poland, in partnership with Poland's leading parenting website Rodzice.pl, launches the 'Baby Browser', a cutting-edge Chrome extension that enables parents to read any text based content (excluding social media channels) whilst displaying images that simultaneously stimulate their babies' brains. The free Google Chrome extension widget utilises extensive research around how infants perceive colours and shapes in their first two years, and was created in partnership with a child psychologist.

Category Online services
URL https://chrome.google.com/webstore/detail/baby-browser/kpmphbohdgphhkkalnibkicpdfincbed
Client Rodzice.pl
Agency Saatchi & Saatchi Interactive Solutions Poland,
Country Poland
Uploaded 27 March, 2017

Credits

Creative Director
Kamil Majewski 
Creative Director
John Pallant
Creative Director
Michał Pawłowski 
Producer
Maria Gołosz 
Associate CD / Copywriter
Piotr Osiński 
Associate CD / Art Director
Patrycja Lukjanow

Other credits

Digital Designers: Ewelina Eliasz, Anna Dudek, Rafał Bauer (eCommerce Design Director)

Brand & Communication Planner: Jan Grodecki

Account Management: Julia Dziurbiejko, Dominika Majcher, Izabela Siek

Development: Grzegorz Sulich 

Project Management: Piotr Kraucki, Tomasz Nowak, Jarek Przybyszewski

Project consultant (Child development): Marta Żysko-Pałuba

Animation: Imagined by MELT 

Direction / Art Direction / Visual Screenplay: Kuba Matyka, Kamila Staszczyszyn 3D Animation: MELT Sound: Sound Studio: Studio Spot, Sound Designer: Marek Domański, Sound Producer: Emilia Dąbrowska, Katarzyna Kowalczyk

Video Case: Studio: Expresso, Saatchi & Saatchi IS Sound: Expresso Postproducer: Ela Mikołajczyk

Rodzice.pl: The Baby Browser

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Rodzice.pl: The Baby Browser

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