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Alzheimer's Society: United Against Dementia
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Channel 4 and ITV are uniting for the first time for a major brand campaign for Alzheimer's Society, created by McCann London.Launching "United Against Dementia"on Monday 24 April from 20:55, this is the first time either TV station has partnered with one another to simultaneously introduce a new advertising campaign with a bespoke co-branded introductory message.
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