Alzheimer's Society: United Against Dementia

Legendary World Cup 66 winning squad footballers Sir Geoff Hurst and Gordon Banks are urging people to get behind the team again and unite once more - but this time in the fight against dementia. Hurst and Banks, who were part of England's winning 1966 World Cup team, have joined leading dementia charity Alzheimer's Society as dementia is a cause close to their hearts: three members of their team, Martin Peters, Nobby Stiles and Ray Wilson currently all live with the condition. Dementia is set to be the 21st century’s biggest killer and there is currently no cure. Someone develops dementia every three minutes and Alzheimer’s Society warns too many are facing it alone, without adequate support. The footballers feature in a fundraising drive for the charity as part of its major new brand campaign, 'United Against Dementia', created by McCann London. The campaign calls for people from all walks of life to set aside their differences and come together in the face of this devastating disease. The former footballers will star in the direct response arm of the campaign, which features a TV ad supported on out of home, print and digital platforms. This will run for six weeks, concurrent with the brand campaign. The ad sees the pair make an emotional return to Wembley Stadium, sharing their experiences and fond memories of being a part of the victorious 1966 World Cup Squad. Gordon, whose brother David died with dementia in 2012, and Sir Geoff, are urging the British public to come together and unite against dementia, for the sake of urgently improving care, offering more support and understanding and finding a cure. Agency: McCann London