Interactive ad: IBM: E.A.T.S.

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Top 6: May 10th 2017

IBM wants to make its Artificial Intelligence (AI) system, Watson, more familiar to the world. People in the tech world understand AI and cognitive computing, but it can be intimidating to anyone else. So, Ogilvy Paris and IBM chose something that everyone can relate to – food – to bring an awareness about Watson to a wider audience.

Category Finance & insurance
Client IBM
Agency Ogilvy Paris
Country France
Uploaded 3 May, 2017

Credits

Director
Tristan Bensaïd
Executive Creative Director
Emmanuel Lallevé
Creative Director
Susan Westre
Producer
Muriel Benitah
Producer
Marine Redon
Copywriter
Johan Leborg
Art Director
Josiah Jones
Art Director
edward macaulay
Art Director
Erika Reyes
Copywriter
Nick Bakshi

Other credits

Emmanuel Ferry, Managing Director

Mary McFarland : Global Business Director

Joyce Pucheu : Business Director

Margaux Pennes : Account Manager

Lily Sorbara - Advertising Manager – IBM Europe

5Fruits, Photographer

Sean Freeman, Photographer

Andrew B Meyers, Photographer

Amy Currell, Photographer

Carl Kleiner, Photographer

Gustav Almestâl, Photographer

Marion Luttenberger, Photographer

Antoine Bagot – Production Manager

IBM: E.A.T.S.

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