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Top 6: May 10th 2017
Interactive
Ford: Don't Tap And DriveTop 6: May 10th 2017
GTB Rome, the WPP agency fully dedicated to the Ford Italia client, has for years extensively worked to communicate the principle of responsible driving. This process started in 2015, particularly covering the subject of the dangers of using a smartphone while driving. 3 out of 4 car accidents in Italy are caused by the use of an electronic device while driving. Young drivers between 18 and 29 years old are the most vulnerable victims of this misbehave. This easily explains why they became the main target of our driving responsibly campaigns. Yet, it is very difficult to communicate to such a young target. And it is especially difficult to convince them to leave their smartphone alone. This is why Ford of Italy and GTB Rome have concentrated their efforts on a campaign that mainly works on social networks.
Managing Director: Sergio Baratelli Also best this week |
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