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Fifth Third Bank: Everything a Fifth Third Better


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Pereira & O'Dell's campaign for Fifth Third Bank leverages the company name in fraction form 5/3 or, alternatively, 166.7% to illustrate its competitive advantage and how it goes the extra mile."This is banking a Fifth Third better."
Other credits

AGENCY: PEREIRA & O’DELL

CCO: PJ Pereira

Executive Creative Director: Robert Lambrechts

Executive Creative Director: Jason Apaliski

Creative Director: Michael Gurman

Associate Creative Director: Katie Brinkworth

Associate Design Director: Moses Kelany

Creative Director: Aaron Dietz

Creative Director: Mandy Dietz



VP of Production: Jeff Ferro

Senior Producer: Victoria Whitlow

Senior Producer: Angela Zappella

Associate Director of Project Management: Lindsey Anderson

Project Manager: Alysa Fukunaga

Director of Business Affairs: Russ Nadler

Business Affairs Coordinator: Christina Hadley



Chief Executive Officer: Andrew O’Dell

Managing Director: Henry Arlander

Director of Client Services: Ryan Toland

Group Account Director: Natalie Nymark

Account Supervisor: Alex Wilbanks

Account Executive: Anna Raynor

Account Executive: Morgan Theis



Chief Strategy Officer: Matt Herrmann

Senior Brand Strategist: Beth Windheuser

Director of Communications Strategy: Ashley Wells

Communications Strategist: Breanne Brock



Director of Communications: Molly Parsley



Production Company: Caviar

Managing Partner/Executive Producer: Michael Sagol

Executive Producer: Kim Dellara

Line Producer: Richard Weager

Director: Los Perez



Editing Company: Rock Paper Scissors

Managing Director: Linda Carlson

Executive Producer: Rana Martin

Producer: Dani DuHadway

Editor (Anthem 60 & 30): Christjan Jordan

Assistant Editor (Anthem 60 & 30): Pieter Viljoen

Editor (Security 30/15 & ATM 30/15): Adam Pertosfsky

Assistant Editor (Security 30/15 & ATM 30/15): Marjorie Sacks



Finish/VFX: Ntropic

Executive Producer: Michael Bennett

Producer: Jen Szeto

VFX Supervisor: Aaron Vasquez, Elad Offer

Creative Director: Aaron Vasquez

Flame Artist: Aaron Vasquez

Compositors: Miguel Diaz-Rivera, Ethan Chang, Javier Ángel Nieto Moncó, Niles Heckman

CG Artists: Mark Wurts, Aaron Vasquez

Matte Painters: Mark Wurts, Dark Hoffman

2D Designer: KK Lin

2D Animators: KK Lin, Bryan Cobonpue

Assistants: Deandra Stone, Yvonne Pon, Gillen Burch



Telecine: Ntropic, Nick Sanders



Sound Design: Barking Owl

Mix House: Lime Studios

Mixer: Sam Casas

Executive Producer: Susie Boyahan



Music: Banjo Music (Barcelona, Spain)

Composer/Music Producer: Ivan Llopis

Project Manager: Maria Soler

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