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Pereira & O'Dell's campaign for Fifth Third Bank leverages the company name in fraction form 5/3 or, alternatively, 166.7% to illustrate its competitive advantage and how it goes the extra mile."This is banking a Fifth Third better."
Other credits
AGENCY: PEREIRA & O’DELL
CCO: PJ Pereira
Executive Creative Director: Robert Lambrechts
Executive Creative Director: Jason Apaliski
Creative Director: Michael Gurman
Associate Creative Director: Katie Brinkworth
Associate Design Director: Moses Kelany
Creative Director: Aaron Dietz
Creative Director: Mandy Dietz
VP of Production: Jeff Ferro
Senior Producer: Victoria Whitlow
Senior Producer: Angela Zappella
Associate Director of Project Management: Lindsey Anderson
Project Manager: Alysa Fukunaga
Director of Business Affairs: Russ Nadler
Business Affairs Coordinator: Christina Hadley
Chief Executive Officer: Andrew O’Dell
Managing Director: Henry Arlander
Director of Client Services: Ryan Toland
Group Account Director: Natalie Nymark
Account Supervisor: Alex Wilbanks
Account Executive: Anna Raynor
Account Executive: Morgan Theis
Chief Strategy Officer: Matt Herrmann
Senior Brand Strategist: Beth Windheuser
Director of Communications Strategy: Ashley Wells
Communications Strategist: Breanne Brock
Director of Communications: Molly Parsley
Production Company: Caviar
Managing Partner/Executive Producer: Michael Sagol
Executive Producer: Kim Dellara
Line Producer: Richard Weager
Director: Los Perez
Editing Company: Rock Paper Scissors
Managing Director: Linda Carlson
Executive Producer: Rana Martin
Producer: Dani DuHadway
Editor (Anthem 60 & 30): Christjan Jordan
Assistant Editor (Anthem 60 & 30): Pieter Viljoen
Editor (Security 30/15 & ATM 30/15): Adam Pertosfsky
Assistant Editor (Security 30/15 & ATM 30/15): Marjorie Sacks
Finish/VFX: Ntropic
Executive Producer: Michael Bennett
Producer: Jen Szeto
VFX Supervisor: Aaron Vasquez, Elad Offer
Creative Director: Aaron Vasquez
Flame Artist: Aaron Vasquez
Compositors: Miguel Diaz-Rivera, Ethan Chang, Javier Ángel Nieto Moncó, Niles Heckman
CG Artists: Mark Wurts, Aaron Vasquez
Matte Painters: Mark Wurts, Dark Hoffman
2D Designer: KK Lin
2D Animators: KK Lin, Bryan Cobonpue
Assistants: Deandra Stone, Yvonne Pon, Gillen Burch
Telecine: Ntropic, Nick Sanders
Sound Design: Barking Owl
Mix House: Lime Studios
Mixer: Sam Casas
Executive Producer: Susie Boyahan
Music: Banjo Music (Barcelona, Spain)
Composer/Music Producer: Ivan Llopis
Project Manager: Maria Soler
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