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John Muir Health: The Walk
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A doctor's ability to explain, listen and empathize has a profound impact on a patient's care yet research has shown that, on average, physicians wait just 18 seconds before interrupting patients' narratives of their symptoms. In the face of this unsettling reality, John Muir Health has been on a mission to provide the opposite: healthcare practitioners who listen so patients know they have a real partner in health. In a new multi-million dollar campaign via Duncan Channon, called 'Squad,' John Muir Health is shifting the focus of its advertising.
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