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John Muir Health: High Five
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A doctor’s ability to explain, listen and empathize has a profound impact on a patient’s care yet research has shown that, on average, physicians wait just 18 seconds before interrupting patients’ narratives of their symptoms. In the face of this unsettling reality, John Muir Health has been on a mission to provide the opposite: healthcare practitioners who listen so patients know they have a real partner in health.
In a new multi-million dollar campaign called “Squad,” John Muir Health is shifting the focus of its advertising from patients being heard by their primary care physician to patients being lifted both physically and emotionally by their specialty care team - or “squad” - whether oncologists or physical therapists. The “Squad” campaign features two new TV spots - High Five and The Walk - airing on San Francisco Bay Area TV and radio stations through summer 2018, as well as cinema, digital video, outdoor and social. Quote from Anne Elisco-Lemme, executive creative director, Duncan Channon: “Cancer is probably one of the most terrifying diagnosis anyone could ever hear. So, our challenge was to create a :30 spot that speaks to the enormity of the situation while remaining hopeful,” said Anne Elisco-Lemme, executive creative director, Duncan Channon. “Taking a page out of how sports brands create epic, emotional and highly visual marketing, we tell the story of how your entire medical team at John Muir Health – your squad – is with you, no matter what life throws your way.” “The two spots in the new ‘Squad’ campaign bring to life the deep relationships that form when you are a patient at John Muir Health,” add Elisco-Lemme.
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