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Interactive
Cotton Incorporated: Fashion Show Teaser 1This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
This campaign for Cotton Incorporated and Bloomingdale's via Fathom Communications, enables instant shopping gratification with the launch of the first 60-second, shoppable fashion show and brings cotton apparel from the catwalk to the closet with a click. Hosted by lifestyle celebrity and cotton-enthusiast Kristin Cavallari, the fully interactive video is available online at Who What Wear and shoppers can select outfits, access product information, share via social media platforms and purchase items directly from the runway. Customers will also be able purchase looks from the collection at Bloomingdale’s stores across the U.S.
Client: Cotton Incorporated |
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