Interactive ad: Cotton Incorporated: Fashion Show Teaser 1

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

This campaign for Cotton Incorporated and Bloomingdale's via Fathom Communications, enables instant shopping gratification with the launch of the first 60-second, shoppable fashion show and brings cotton apparel from the catwalk to the closet with a click. Hosted by lifestyle celebrity and cotton-enthusiast Kristin Cavallari, the fully interactive video is available online at Who What Wear and shoppers can select outfits, access product information, share via social media platforms and purchase items directly from the runway. Customers will also be able purchase looks from the collection at Bloomingdale’s stores across the U.S.

Category Clothing & footwear
URL https://thefabricofourlives.com/our-programs/cottons-60-second-fashion-show
Client Cotton Incorporated
Agency Fathom Communications
Production Maul Media
Country United States of America
Uploaded 12 September, 2017

Other credits

Client: Cotton Incorporated

SVP, Consumer Marketing: Kim Kitchings

Co-Director, Consumer Marketing – Strategic Alliances: Marissa Barlin

Co-Director, Consumer Marketing – Strategic Alliances: Andrea Samber

Manager, Consumer Marketing – Strategic Alliances: Kaitlyn Piscadlo

Agency: Fathom Communications

Co-founder, Chief Experience Officer: Tres McCullough

Creative Director: Kelly Gordaychik

Senior Project Manager: Amanda Meier

Production Company: Maul Media

Executive Producer: Andrew Oshan

Senior Editor: Chris Vining

Interactive Video Technology: Wirewax

Co-founder: Dan Garraway

Business Development: Darian Chornodolsky

Cotton Incorporated: Fashion Show Teaser 1

Gold sponsors

The Best Ad Jobs

Cotton Incorporated: Fashion Show Teaser 1

Related

Gold sponsors

The Best Ad Jobs