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Western Power: Tipper
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Western Power came to 303 MullenLowe for a platform and safety message that would cut through regulatory safety messages and talk directly to contractors.
303 MullenLowe worked with Western Power to develop the safety platform, 360 AWARE. To launch the campaign, safety ambassador Al the Owl delivers the campaign's key message: 'Before anything risky, look 360.' Al is a safety ambassador with a difference: a seasoned contractor with feathers, multiple vertebrae and a thousand-mile stare.
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