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Integrated
Western Power: Energy Sharing: A Grid-Powered Love Story
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Secret love triangles, Sunday sessions and mad engineers – 303 MullenLowe has unveiled 'Stories from the grid', a campaign running in cinema and online, which offers a bird's eye view of Western Power's electricity network of the future. Richard Berney, Executive Creative Director at 303 MullenLowe says: 'We loved this idea of shooting Perth from above to show energy moving, flowing and connecting.' Filmed high above Perth using a fleet of drones, the campaign builds on the launch of ‘It’s ON’, a brand platform developed by 303 MullenLowe earlier this year, which positions Western Power as a network that's 'changing at the speed of life'.
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