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Integrated
Western Power: Mind control: Directing the Power of Perth’
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Secret love triangles, Sunday sessions and mad engineers – 303 MullenLowe has unveiled ‘Stories from the grid’, a campaign running in cinema and online, which offers a bird’s eye view of Western Power’s electricity network of the future.
Richard Berney, Executive Creative Director at 303 MullenLowe says: “We loved this idea of shooting Perth from above to show energy moving, flowing and connecting. You can’t show the vastness of Western Power’s network using a standard camera angle, so we recruited a fleet of drones to tell our stories in a visually intriguing way.” Filmed high above Perth using a fleet of drones, the campaign builds on the launch of ‘It’s ON’, a brand platform developed by 303 MullenLowe earlier this year, which positions Western Power as a network that's “changing at the speed of life”.
Media Director: Bec Oliver Related |
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