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Top 6: January 24th 2018
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The X Files: Hi AliensTop 6: January 24th 2018
Right after launching a channels portfolio campaign, featuring some of the greatest international TV stars from FOX Portugal broadcast series as they got in touch with their Portuguese fans, FOX Portugal and its Creative Team set out a new challenge for the audience: to also get in touch, only this time with aliens!
Promoting the global return of the cult series 'The X-Files', an outdoor&digital activation was set in motion from January 10th to 13th allowing fans who, just like agent Mulder, believe that "the truth is out there" to send laser-written messages to outer space inviting aliens to visit the country. Taking in hands an innovative technology developed by Jack The Maker, the Portuguese audience was able to send their personal laser messages in a live experience that occupied the facade of an entire building in the heart of Lisbon.
Digital Agencies: FOX Creative, Jack The Maker, Ogilvy Portugal Also best this week |
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