Interactive ad: Audi: The Backseat Driver Experience

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Top 6: February 28th 2018

All research shows that women are better drivers than men. They cause less traffic accidents and less traffic offenses. Despite the fact, there’s an image that women are bad drivers and a majority are therefore forced to listen to men acting like backseat drivers. They are giving annoying and irritating comments on how to drive. To help out, Audi Sweden created The Backseat Driver Experience, a GPS that women could use to let all men have a taste of their own medicine. By activating the app, the GPS analysed the drivers' actions and played all kind of annoying comments connected to them. Just like a typical male backseat driver. Agency: Akestam Holst, Stockholm