MasterCard: Priceless Finland

When Finland celebrated 100 years of independence, everybody wanted to take part. People, countries and brands. To break through the clutter and get some attention on this noisy day, McCann, Stockholm decided to take Mastercard's iconic brand promise Priceless, to Snapchat. Through a branded national geofilter, we made a timely tribute that also inspired people to create their very own tributes to Finland, through Mastercard. In a single day, we reached 589,000 people on Snapchat in Finland, which is 75% of all Snapchat users in the country and more than 10% of the entire Finnish population.