Royal British Legion: Every Pin Tells A Tale

The Royal British Legion steps into augmented reality [AR} to bring to life powerful stories from Passchendaele to connect with young audiences. The idea expands the success of the 'Every Pin Tells a Tale’ campaign created by Geometry UK. To commemorate the 60,083 soldiers who made the ultimate sacrifice at the Battle of Passchendaele, one of the First Worl'd War's bloodiest offensives, the Legion commissioned limited-edition Passchendaele 100 poppy lapel pins. British artillery shell fuses and earth samples collected from Passchendaele battlefields were melted down to create 60,083 poppy pins to honour and remember every British soldier who fell during battle. Digital advertisement created by Geometry Global, United Kingdom for The Royal British Legion, within the category: Public Interest, NGO.