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Steinlager Pure: Born to keep it Pure
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In the latest instalment of the Keep It Pure campaign, Steinlager Pure via DDB celebrates two generations of pioneering New Zealanders. In the 60s Derek Lowe was one of the founders of Radio Hauraki, a pirate radio station that broadcast from international waters when the NZ government banned rock music. They faced a constant battle against the law and the elements, and even shipwrecked live on air. A generation later, his son Zane Lowe broadcasts to millions around the world as an international DJ.
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