TV ad: AFL: Bullsharks

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The Australian Football League (AFL) and Clemenger BBDO Melbourne have today unveiled the sporting code's new brand platform, Don't Believe in Never.
Three long-form launch films feature the stories of Damien Hardwick and the Richmond Tigers' defiant 2017 Premiership season, Aliir Aliir's journey from being born in a refugee camp in Kenya to playing for the Sydney Swans, and the Bankstown Bullsharks, a multicultural team of teenage schoolgirls from the NRL heartland of NSW.