TV ad: AFL: Aliir

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

The Australian Football League (AFL) and Clemenger BBDO Melbourne have today unveiled the sporting code's new brand platform, Don't Believe in Never.
Three long-form launch films feature the stories of Damien Hardwick and the Richmond Tigers' defiant 2017 Premiership season, Aliir Aliir's journey from being born in a refugee camp in Kenya to playing for the Sydney Swans, and the Bankstown Bullsharks, a multicultural team of teenage schoolgirls from the NRL heartland of NSW.